Web Design Police! We’ve Got Peanut Butter and Sauerkraut

Common Sense Web Design Says a website should sell one concept at a time. A specialty shoe store shouldn’t try to sell barbecue grills on the same website.

Being the marketing junkie that I am, helping clients focus on one niche market at a time just comes naturally to me.

Bruce has a deli with two locations, which are open for breakfast and lunch. He and his wife started a speed dating company and considered advertising the delis on their speed dating site and vice-versa.

This would have created branding problems at best and credibility issues at worst.

While it could be a good practice to put a coupon for the deli into the speed dating email once in a while, it doesn’t work the other way around.

Luckily, I convinced them that delis and speed dating go together like peanut butter and sauerkraut and we discussed better ways to promote the companies.