the clock lady
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When The Clock Lady rebranded her products and services, we were right there along with her, giving her product a fantastic presentation. Being that JoAnn travels extensively to dog shows throughout the country, her website has to represent her before each appearance as well as after the show is over. This site tells the full story of going from one’s photo to a fine art clock for the home.
When I first met JoAnn Shorter, she had only recently completed her patented design for clocks that she made from people’s photos. A couple months later, she was ready to do a complete rebranding of her work, because she realized that she had a fine art masterpiece on her hands, and it was time to treat it as such.
Her website got a complete makeover, presenting her artwork as the precious masterpieces they are. Her site bends the heck out of a design rule, but since most of her visitors are actively searching her product out, they are willing to wait for a slide show of her work to load.
Over the next few months, The Clock Lady’s clocks became very popular gifts for dog owners and were even featured on Martha Stewart’s blog. Now JoAnn and her husband travel around the country, eagerly sought after at the different dog shows.